I transform business goals into research blueprints by aligning stakeholders early. My focus is on defining the right questions to ensure every study delivers high-impact, actionable data.

• Stakeholder Alignment: Leading collaborative kickoffs to define target user segments.

• Research Design: Developing master scripts and blueprints to reveal nuanced user behaviors.

• Recruitment Management: Managing partnerships to ensure participant representation and data integrity.

I use a tailored, multi-modal approach to gather "strategic intelligence." By choosing the right method for the problem, I capture both broad sentiment and deep, in-context behaviors.

• Remote Interviews: Uncovering motivations and mapping user journeys.

• Impactful Surveys: Measuring sentiment and trends at scale.

• Diary Studies: Capturing longitudinal changes and real-world behavior patterns.

Analysis is where raw data becomes a strategic asset. I employ a rigorous, methodical approach to synthesize evidence into a clear narrative of user needs.

• Evidence Synthesis: Consolidating transcripts, surveys, and observations into themes.

• Identifying Latent Needs: Moving beyond surface-level pain points to uncover unmet user requirements.

• Prioritization: Translating findings into prioritized, implementable design recommendations.

The final step is ensuring research leads to action. I conduct formal presentations that provide the "why" behind the data, securing long-term buy-in from the entire product team.

• Executive Reporting: Delivering concise, data-informed rationale for design decisions.

• Organizational Alignment: Guiding teams through the evidence to catalyze rapid decision-making.

• Roadmap Influence: Ensuring user needs remain the central priority in future product evolution.